Recently, it appears as though Google is trying to be the new Microsoft. The company originally created a search engine to compete with Yahoo and similar companies, yet now it feels as though it is better suited at creating tablets and operating systems, which is the same market Microsoft is in. While Apple may also be seen as an opponent (at this point) of Google, there are some clear reasons why Google may not be a direct competitor.

Google’s latest project, which the company is putting a lot of emphasis on, is the Chromium OS, which is an open source project. The primary focus is on netbooks, but it may eventually scale to other devices, including tablets. A mockup and UI concepts have emerged on this page, which indicate the direction Google may be taking when it begins producing a device for market.

The main UI and features included will be as follows:

• Keyboard interaction with the screen will be anchored, split, attached to focus.
• Access to websites will be provided using touch or search.
• Contextual actions triggered through speech or touch input.
• Zooming UI for multiple tabs.
• Tabs presented along the side of the screen.
• Creating multiple browsers on screen using a launcher.

If Google goes after the tablet market like they have been going after the phone market, it is likely that multiple manufacturers will be sporting devices powered by the Chromium OS, although Google may have the last say as to what can be customized and what can’t be.

The main problem with how Google is trying to corner these markets is the same reason Microsoft ultimately failed at launching products like the Zune and their Windows Mobile phone platforms (which are both dramatically losing sales). While many respect Google for their search business, which is shown with their share of the search market, those who aren’t familiar with their motivation behind releasing these products will fall in the trap. With the Nexus One and any devices Google releases under their branding, they have full access to everything on your phone, which is said to “improve Google’s search results.”

Apple is in the market of providing evolutionary devices. We’ve seen plenty of tablets in the past, but Apple’s approach on how the tablet should be used is completely different. Never before has a company launched a device with an extremely successful application store. There are less apps available for the iPhone OS than the Windows platform, but they are generally regarded (as a whole) to be better and easier to use.

Many of Apple’s products have had nearly two decades of research behind them. The MessagePad, the first device made available under the Newton platform, was released in 1993. Some of the overall technology and ideas behind the device made it into the iPhone and later, the iPad. Google wasn’t even a company at this time. Those who purchase Apple’s products are accustomed to an experience regarded to as higher than the competition.

The Nexus One, Motorola Droid, and Palm Pre are all in the smart phone market, yet none have really been able to steal significant sales from the iPhone. Perhaps they are slowing the growth of the iPhone in the near-term (next several months), but this may simply be due to the fact that Apple hasn’t updated their iPhone since last summer. Flooding the market with devices won’t help Google: support has reportedly been horrible for their Nexus One launch.

Upfront costs for these devices are all quite similar, between $179 and $199 for contract-base devices and in the $529 to $599 range for devices without a contract. Two-year plans are also quite consistent across the board, only changing when data plans must be included or the carrier is different.

Google’s marketplace for their tablet computer will be much like the experience of Google Chrome. While they promote a clean, fast experience, as soon as you begin using the software, it becomes evident that the speed and interface haven’t been polished. Apple’s iPhone has been polished (as well as many of the included apps).

When someone spends $2,500 to $3,000 on a device over the lifespan of a contract, will they choose a device that works as intended or a device that looks like it should work as intended, that has all the specs. to go with the look?

Ultimately, the tablet market will boil down to some of the same principles as the latest saga of the smart phone market.

For now, we have user-created mockups and a video showing how the Chromium OS will look on a tablet device. Remember, the device is still in “mockup” stage, and there have been no prototypes displayed yet. Apple’s device will hit the market in about two months’ time.

Concepts and UIs

Video Showing Tablet UI